The Hidden Threat to Amazon’s Business Model: How a 104% Tariff on China Could Impact First-Party and Third-Party Sales

Amazon’s stock price has been sliding downward recently, leaving investors jittery. While market volatility and economic headwinds are part of the story, a new potential challenge is emerging: a proposed 104% tariff on Chinese goods. This hefty tariff could shake up Amazon’s business model, hitting both its first-party and third-party sales in significant—but different—ways. In this article, we’ll unpack how this tariff could affect Amazon’s operations, compare its impact on these two key sales channels, and explore what it might mean for the company’s already declining stock price.

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