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Writer's pictureElias Zeekeh, MBA, CPA, CMA

Starbucks: A Potential Turnaround Play Brewing in the Coffee Giant


As Starbucks (NASDAQ: SBUX) grapples with declining sales and a tarnished brand image, investors are eyeing the coffee behemoth as a potential turnaround play. Under the new leadership of CEO Brian Niccol, the company is embarking on an ambitious revitalization strategy that could reignite growth and restore its position as a market leader.


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