Starbucks: A Potential Turnaround Play Brewing in the Coffee Giant
- Elias Zeekeh, MBA, CPA, CMA
- Jan 13
- 3 min read

As Starbucks (NASDAQ: SBUX) grapples with declining sales and a tarnished brand image, investors are eyeing the coffee behemoth as a potential turnaround play. Under the new leadership of CEO Brian Niccol, the company is embarking on an ambitious revitalization strategy that could reignite growth and restore its position as a market leader.