Nike: A Potential Turnaround Play Under New Leadership
- Elias Zeekeh, MBA, CPA, CMA
- Dec 23, 2024
- 3 min read

The recent departure of Nike's CEO John Donahoe and the appointment of company veteran Elliott Hill marks a pivotal moment for the sportswear giant. This leadership change could potentially position Nike as an attractive turnaround stock play for investors. Let's examine the strategic missteps under Donahoe's tenure and how Hill's return might rejuvenate the brand.